Podcast advertising is a powerful way to connect with new customers and elevate your brand to the next level.
Over half of the weekly podcast consumers will go back and listen to episodes they’ve missed.
Podcasting is a unique, flexible multimedia.
Podcasts can generate two to three times more engagement than radio ads, and 61% of podcast listeners report purchasing something after hearing a podcast advertisement.
Podcast listeners feel significantly more positive towards the brands supporting the medium than radio or TV viewers.
For brands aiming to drive consideration effectively, podcasts are the favored channel among consumers. Sixty-four percent of consumers pay full attention to podcast ads, and ninety-five percent of regular listeners take action after hearing one.
Podcasts serve as an excellent medium for advertising because people often engage with them during daily routines such as driving to work, exercising, or cleaning around the house.
Podcasts offer a unique advantage for advertisers because audiences often form an emotional connection with the host, making them more likely to trust the message.
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